Social media marketing for business: scaling an integrated social media strategy across your organization

By: Jenkins, Andrew Material type: Text

TextPublication details: London Kogan Page Ltd. 2022 Description: xi, 236 pISBN: 9781398603691Subject(s): Marketing--Social aspects | Internet marketingDDC classification: 658.802 Summary: Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

List(s) this item appears in: HR & OB

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.802 JEN (Browse shelf(Opens below))	1	Available		004782

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Table of contents
Chapter - 00: Introduction;Chapter - 01: You’re in charge of social media, now what?;Chapter - 02: The who/what/where of your social media and content audit;Chapter - 03: Social media governance and policy development;Chapter - 04: Content! Content! Content!;Chapter - 05: Training;Chapter - 06: Analytics and ROI;Chapter - 07: Employee advocacy and personal branding;Chapter - 08: In-house or outsource;Chapter - 09: Beware bright shiny syndrome;Chapter - 10: Your social media operating model;Chapter - 11: Giving up control;Chapter - 12: Paid social media;Chapter - 13: Hashtags;Chapter - 14: Humanity;Chapter - 15: Bringing it all together;

Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

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