Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	21.	Complete B2B online marketing by Ginty, Maura Vaccarello, Lauren Leake, William Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons, Inc. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GIN. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	22.	Marketing broadening the hoizons by Lagrosen, Stefan Svensson, Goran Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Overseas Press India Pvt Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	23.	Consumer behavior by Blackwell, Roger D Engel, James F Miniard, Paul W Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	24.	Consumer Behavior: building marketing strategy by Hawkins, Del I Motherbaugh, David L Mookerjee, Amit Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	25.	Marketing research by Malhotra, Naresh K Dash, Satyabhushan Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (6)Call number: 658.8 MAL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	26.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	27.	Marketing management by Kotler, Philip Keller, Kevin Lane Edition: 15th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016 Online resources: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (10)Call number: 658.8 KOT, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. (1 votes) Place hold Add to cart (remove)
	28.	Business analytics: applications to consumer marketing by Kuruganti, Sandhya Basu, Hindol Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUR. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	29.	Online consumer behavior: theory and research in social media, advertising, and e-tail by Close, Angeline G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	30.	Building brands in Asia: from the inside out by Andrews, Tim G Brand marketing Chew, Wilson Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827095 AND. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	31.	Digital marketing: a practical approach by Charlesworth, Alan Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	32.	Business-to-business marketing by Brennan, Ross McDowell, Raymond Canning, Louise Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BRE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	33.	Customer relationship management: concepts and technologies by Buttle, Francis Maklan, Stan Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	34.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko Mooi, Erik Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	35.	Essentials of marketing management by Lancaster, Geoffrey Massingham, Lester Ashford, Ruth Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	36.	Total relationship marketing by Gummesson, Evert Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 GUM. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	37.	No cover image available Marketing research by Aaker, David A Kumar V Day, George S Leone, Robert P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011 Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	38.	Marketing channel strategy by Palmatier, Robert W Stern, Louis W Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2015 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	39.	Marketing management: Indian cases by Gupta, Prachi Aggarwal, Ashita Majra, Hufrish Jacob, Isaac Venkatesh, Shanthi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	40.	Services marketing: people, technology and strategy by Wirtz, Jochen Lovelock, Christopher Chatterjee, Jayanta Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)

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