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Brand management: the Indian context

By: Material type: TextTextPublication details: Vikas Publishing House Pvt. Ltd. New Delhi 2018Description: xi, 171 pISBN:
  • 9788125914273
Subject(s): DDC classification:
  • 658.8270954 MOO
Summary: Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.
List(s) this item appears in: Marketing | Finance & Accounting
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Marketing 658.8270954 MOO (Browse shelf(Opens below)) 1 Available 002107
Book Book Indian Institute of Management LRC General Stacks Marketing 658.8270954 MOO (Browse shelf(Opens below)) 2 Available 002108

1. Brand Success
2. Brand Equity
3. Brand Extension
4. Brand Personality
5. Brand Repositioning

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.

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