Brand storytelling in the digital age: theories, practice and application
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9783030590840
- 658.827 MOI
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Indian Institute of Management LRC General Stacks | Marketing | 658.827 MOI (Browse shelf(Opens below)) | 1 | Available | 004019 |
Table of contents
Introduction: The Ancient Art of Storytelling and the Language of Marketing
Brand Storytelling: A Review of the Interdisciplinary Literature
Storytelling for Minds: Neuroscience’s Approaches to Branding
Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age
Character and Plot: Narrative Structure and the Art of Archetype Enactment
Conclusion: The Future of Storytelling
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