Brand management: the Indian context
Material type: TextPublication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Description: xi, 171 pISBN: 9788125914273Subject(s): Brand name products--Management | Health products--Marketing | Product managementDDC classification: 658.8270954 Summary: Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 658.8270954 MOO (Browse shelf(Opens below)) | 1 | Available | 002107 | |
Book | Indian Institute of Management LRC General Stacks | Marketing | 658.8270954 MOO (Browse shelf(Opens below)) | 2 | Available | 002108 |
1. Brand Success
2. Brand Equity
3. Brand Extension
4. Brand Personality
5. Brand Repositioning
Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.
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