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	1.	Strategic market management: global perspectives by Aaker, David A \| Mcloughlin, Damien. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Service management and marketing: customer management in service competition by Gronroos, Christian. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by Dodson, Ian. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Not available: Indian Institute of Management LRC: Pending hold (1). Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	4.	Marketing research by Aaker, David A \| Kumar, V \| Leone, Robert P \| Day, George S. Edition: 11th Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ... Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	5.	No cover image available Marketing research by Aaker, David A \| Kumar V \| Day, George S \| Leone, Robert P. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.83 AAK, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	UnBranding: 100 branding lessons for the age of disruption by Stratten, Scott. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 STR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	Personal branding for dummies by Chritton, Susan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	8.	Marketing to millennials for dummies by Padveen, Corey. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Digital marketing for dummies by Deiss, Ryan. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	10.	Account-based marketing for dummies by Vajre, Sangram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	11.	Gamification marketing for dummies by Chishti, Zarrar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHI. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	12.	Salesforce marketing cloud for dummies by Bullock, Chester \| Pollard, Mark. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	13.	Social media marketing for dummies by Singh, Shiv \| Diamond, Stephanie. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	14.	Social media and mobile marketing by Bhatia, Puneet Singh \| Social media. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	15.	Digital marketing For dummies by Deiss, Ryan \| Henneberry, Russ. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	16.	Everybody writes: your go-to guide to creating ridiculously good content by Handley, Ann. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	17.	The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by Scott, David Meerman. Edition: 6thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO. Place hold Add to cart (remove)
	18.	Marketing theory: evolution and evaluation of schools of marketing thought by Sheth, Jagdish N \| Parvatiyar, Atul \| Uslay, Can. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE. Place hold Add to cart (remove)
	19.	Digital marketing: strategy and tactics by Kagan, Jeremy \| Singh, Siddharth Shekhar. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2023Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAG. Place hold Add to cart (remove)

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