Platform strategy: transform your business with AI, platforms and human intelligence
Material type:
TextPublication details: London Kogan Page Ltd. 2021 Description: ix, 199 pISBN: 9781398602663Subject(s): Strategic planning | Multi-sided platform businesses | Artificial intelligence | Business enterprises--Environmental aspectsDDC classification: 338.7 Summary: About the book
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same.
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Public Policy & General Management | 338.7 OJA (Browse shelf(Opens below)) | 1 | Available | 003680 |
Table of contents
Chapter - 00: Introduction - Intelligent platforms are winning;Chapter - 01: Turn fear into energy;Chapter - 02: Remove friction;Chapter - 03: Focus your actions to create fans;Chapter - 04: Create a learning loop;Chapter - 05: Open up with an algorithmic handshake;Chapter - 06: Create the unexpected;Chapter - 07: Organize around AI;Chapter - 08: References
About the book
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same.
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
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