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Mass customization: challenges and solutions

Contributor(s): Blecker, Thorsten | Friedrich, GerhardMaterial type: TextTextPublication details: Germany Springer 2006 Description: xi, 280 pISBN: 9781441940766Subject(s): Business logistics | Production management | Flexible manufacturing systems | Marketing | Operations research | Engineering economy | Industrial engineeringDDC classification: 658.514 Summary: About this book Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization. In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.
List(s) this item appears in: Operation & quantitative Techniques | Public Policy & General Management
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC
General Stacks
Operations Management & Quantitative Techniques 658.514 BLE (Browse shelf(Opens below)) 1 Available 001170

About this book
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.

In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.

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