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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Edition: 10thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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Consumer behavior by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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Consumer Behavior: building marketing strategy by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
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Contagious: how to build word of mouth in the digital age by Berger, Jonah. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Simon & Schuster 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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Understanding Indian consumers by Maheswaran, Durairaj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83420954 MAH.
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Marketing to millennials for dummies by Padveen, Corey. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.
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Social media marketing for dummies by Singh, Shiv | Diamond, Stephanie. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.
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Consumer expectations: micro foundations and macro impact by Curtin, Richard Thomas. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
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Introduction to neuromarketing and consumer neuroscience by Ramsoy, Thomas Z. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Denmark Neurons Inc. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.
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Consumer behavior: a digital native by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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