Doing business in emerging markets
Material type:
TextPublication details: London Sage Publications Ltd. 2021 Edition: 3rdDescription: xxi, 353 pISBN: 9781526494559Subject(s): International business enterprises | Export marketing | Negotiation in business | Developing countriesDDC classification: 382.6 Summary: Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.
Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.
Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.
This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 382.6 CAV (Browse shelf(Opens below)) | 1 | Available | 003324 |
Table of content
Part One: Foundation Concepts
Chapter 1: Emerging Markets - Setting the Stage Chapter 2: What is an Emerging Market? Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets
Cases for Part One
Hydrola: A French Company’s Expansion into Emerging Markets The Brazilian Little way of Doing Business Cilek – An Emerging Market Company Goes Global The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives
Part Two: Potential of Emerging Markets
Chapter 4: What Makes Emerging Markets Attractive? Chapter 5: Assessing Market Potential of Emerging Markets
Cases for Part Two
ATOM – An Italian Family Firm Operating in Brazil Lenovo – The Global Challenger from an Emerging Market Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy Starbucks in Russia – Challenges and Opportunities in an Emerging Market
Part Three: Managing in Emerging Markets
Chapter 6: Managing Operations in Emerging Markets Chapter 7: Negotiations and Conflict Management in Emerging Markets Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets
Cases for Part Three
1MORE - A Late-Mover Headphone Maker in China Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey Bottled Water Industry in Uzbekistan: Multinational and Local Firms Stora Enso – Corporate Reputation in an Emerging Market An Expatriate Management Experience in Thailand
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.
Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.
Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.
This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
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