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1.
Marketing Warfare

by Ries, Al.

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE.
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2.
Complete B2B online marketing

by Ginty, Maura | Vaccarello, Lauren | Leake, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons, Inc. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GIN.
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3.
Online consumer behavior: theory and research in social media, advertising, and e-tail

by Close, Angeline G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 CLO.
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4.
Principles of pricing: an analytical approach

by Vohra, Rakesh V | Krishnamurthi, Lakshman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 VOH. Not available: Indian Institute of Management LRC: Checked out (1).
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5.
All marketers tell stories: the underground classic that explains how marketing really works--and why authenticity is the best marketing of all

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.
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6.
Personal branding for dummies

by Chritton, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 CHR.
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7.
All marketers are liars: the underground classic that explains how marketing really works-and why authenticity is the best marketing of all

by Godin, Seth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

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