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	1.	Pandeymonium: Piyush Pandey on advertising by Pandey, Piyush. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN. Lists: Marketing. Place hold Add to cart (remove)
	2.	Tata stories: 40 timeless tales to inspire you by Bhat, Harish. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BHA. Lists: Marketing. Place hold Add to cart (remove)
	3.	Disrupt and conquer: how TTK prestige became a billion-dollar company by Jagannathan, T. T \| Mendonca, Sandhya. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4764330954 JAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Harsh realities: the making of Marico by Mariwala, Harsh \| Charan, Ram. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Mysteries in management by Mathur, Ajeet N. Series: IIM Ahmedabad BooksMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	From pony to unicorn: scaling a start up sustainably by Aggarwal, Sanjeev \| Hari, T. N. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.04 AGG. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	7.	The curious marketer: expeditions in branding and consumer behaviour by Bhat, Harish. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.820954 BHA. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	8.	Brands and the brain: how to use neuroscience to create impactful brands by Sahay, Arbind. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAH. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	9.	A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	10.	Building a story brand: clarify your message so customers will listen by Miller, Donald. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 MIL. Lists: Finance & Accounting. Place hold Add to cart (remove)
	11.	Made in future: a story of marketing, media, and content for our times by Kumar, Prashant. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.001 KUM. Place hold Add to cart (remove)
	12.	Digital leapfrogs: how technology is reshaping consumer markets in india by Mahajan, Vijay. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAH. Place hold Add to cart (remove)
	13.	The ultimate sales accelerator: one surprisingly powerful strategy to create epic sales in business and in life by Agarwal, Amit. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 AGA. Place hold Add to cart (remove)
	14.	Customer in the boardroom?: crafting customer-based business strategy by Bijapurkar, Rama. Series: IIM Ahmedabad Business BooksMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ. Place hold Add to cart (remove)
	15.	The man who solved the market by Zuckerman, Gregory. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ZUC. Place hold Add to cart (remove)

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