Results of search for 'ccl=pl:"New Delhi" and ccode:MAR' › Learning Resource Centre (LRC) catalog

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	101.	America: the mother of all brands by Anholt, Simon Hildreth, Jeremy Series: Great brand stories Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	102.	Google: the surprising success of search engine by Taylor, Neil Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 025.04252 TAY. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	103.	Guinness: the colorful story of a black and white brand by Griffiths, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GRI. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	104.	Harry Potter: brand magic of the boy wizard by Brown, Stephen Series: Great brand stories Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BRO. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	105.	Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export by Delves, Stuart Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 641.252 DEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	106.	Gurus on e-business: a guide to the world's thought-leaders in e-business by Middleton, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 MID. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	107.	Gurus on marketing by Kermally, Sultan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	108.	Marketing research: an introductory approach by Kidwai, Sabihuddin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	109.	Commodity markets and derivatives by Chatnani, Niti Nandini Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.6328 CHA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	110.	Sales and distribution management: decisions, strategies, and cases by Still, Richard R Cundiff, Edward W Govoni, Norman A. P Puri, Sandeep Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 STI. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	111.	Marketing models by Lilien, Gary L Kotler, Philip Moorthy, K. Sridhar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ... Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	112.	Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	113.	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	114.	Merchants of a moving markets: railway hawkers and their business processes by Mazumdar, Nilanjan Ghosh, Debomalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mittal Publications 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAZ. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	115.	Starting a business all-in-one for dummies by Tyson, Eric Nelson, Bob Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 TYS. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	116.	Selling and negotiation skills: a pragmatic approach by Chaudhary, Prashant Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 CHA. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	117.	Social media marketing by Tuten, Tracy L Solomon, Michael R Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 TUT. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	118.	BW Marketing whitebook 2021-22 by Business World Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi BW Books 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.0954 BW. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	119.	Brand Wars: combat strategies for Indian brands by Gupte, Rajiv Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	120.	Business analytics: an application focus by Rao, Purba Halady Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 RAO. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)

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