Contents of Marketing › Learning Resource Centre (LRC) catalog

A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Kogan Page 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR.

Lists:

Innovation strategy for enterprises in emerging economies: case studies for the digital age by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Bingley Emerald Group Publishing Ltd. 2015

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SAT.

Lists:

250 grammar exercises: Spanish for beginners and advanced learners with detailed solutions by

Gorrissen, Margarita

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Goyal Publishers & Distributors Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 465 GOR.

Lists:

9 brand shaastras: nine successful brand strategies to build winning brands by

Kapoor, Jagdeep

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP.

Lists:

A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by

Edition: 3rd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Germany Springer 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR.

Lists:

No cover image available

A course in microeconomic theory by

Kreps, David M

Publication details: PHI Learning Pvt.Ltd.

Availability: No items available.

Lists:

Marketing.

A court of wings and ruin by

Maas, Sarah J

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: London Bloomsbury Publishing Plc 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 813.6 MAA.

Lists:

Marketing.

A feast of vultures: the hidden business of democracy in India by

Joseph, Josy

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Haryana HarperCollins Publishers 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 954.053 JOS.

Lists:

Marketing.

A framework for marketing management by

Edition: 6th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

Lists:

Marketing.

A history of money: from ancient times to the present day by

Davies, Glyn

Edition: 4th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Cardiff University of Wales Press 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.49 DAV.

Lists:

No cover image available

A man without a country by

Vonnegut, Kurt

Publication details: Penguin Random House

Availability: No items available.

Lists:

Marketing.

A new brand world: 8 principles for achieving brand leadership in the 21st century by

Bedbury, Scott

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

Lists:

Marketing,
Non Fiction.

A promised land by

Obama, Barack

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: UK Viking 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 973.932092 OBA.

Lists:

Marketing,
Non Fiction.

A quality engineering techniques approach to supply chain management: by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Switzerland Springer 2023

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 ROS.

Lists:

Marketing.

A treatise of human nature by

Hume, David

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Alpha Editions 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 128 HUM.

Lists:

Marketing,
Non Fiction.

Account-based marketing for dummies by

Vajre, Sangram

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ.

Lists:

Achieving economic development in the era of globalization by

Sharma, Shalendra D

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New York Routledge 2008

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.90091724 SHA.

Lists:

Advanced learners Hindi English dictionary: vol 2 by

Bahri, Hardev

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Delhi Rajpal and Sons 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 491.43321 BAH.

Lists:

Hindi Books,
Marketing.

Advertising and integrated brand promotion by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.

Lists:

Advertising and integrated marketing communications by

Shah, Kruti

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.

Lists:

Hindi Books,
Marketing.

	A practitioner's guide to account-based marketing: accelerating growth in strategic accounts by Burgess, Bev Munn, Dave Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 BUR. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Innovation strategy for enterprises in emerging economies: case studies for the digital age by Satpathy, Anurag Agrawal, Arjun Mohapatra, Sanjay Material type: Text; Format: print ; Literary form: Not fiction Publication details: Bingley Emerald Group Publishing Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.88 SAT. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	250 grammar exercises: Spanish for beginners and advanced learners with detailed solutions by Gorrissen, Margarita Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Goyal Publishers & Distributors Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 465 GOR. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	9 brand shaastras: nine successful brand strategies to build winning brands by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko Mooi, Erik Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	No cover image available A course in microeconomic theory by Kreps, David M Publication details: PHI Learning Pvt.Ltd. Availability: No items available. Lists: Marketing. Add to cart (remove)
	A court of wings and ruin by Maas, Sarah J Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Bloomsbury Publishing Plc 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 813.6 MAA. Lists: Marketing. Add to cart (remove)
	A feast of vultures: the hidden business of democracy in India by Joseph, Josy Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana HarperCollins Publishers 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 954.053 JOS. Lists: Marketing. Add to cart (remove)
	A framework for marketing management by Kotler, Philip Keller, Kevin Lane Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT. Lists: Marketing. Add to cart (remove)
	A history of money: from ancient times to the present day by Davies, Glyn Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cardiff University of Wales Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.49 DAV. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	No cover image available A man without a country by Vonnegut, Kurt Publication details: Penguin Random House Availability: No items available. Lists: Marketing. Add to cart (remove)
	A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Lists: Marketing, Non Fiction. Add to cart (remove)
	A promised land by Obama, Barack Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK Viking 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 973.932092 OBA. Lists: Marketing, Non Fiction. Add to cart (remove)
	A quality engineering techniques approach to supply chain management: by Rostamkhani, Ramin Ramayah, Thurasamy Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 ROS. Lists: Marketing. Add to cart (remove)
	A treatise of human nature by Hume, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Alpha Editions 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 128 HUM. Lists: Marketing, Non Fiction. Add to cart (remove)
	Account-based marketing for dummies by Vajre, Sangram Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 VAJ. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Achieving economic development in the era of globalization by Sharma, Shalendra D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.90091724 SHA. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Advanced learners Hindi English dictionary: vol 2 by Bahri, Hardev Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Delhi Rajpal and Sons 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 491.43321 BAH. Lists: Hindi Books, Marketing. Add to cart (remove)
	Advertising and integrated brand promotion by O'Guinn, Thomas Clayton Semenik, Richard J Allen, Chris T Scheinbaum, Angeline Close Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Advertising and integrated marketing communications by Shah, Kruti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA. Lists: Hindi Books, Marketing. Add to cart (remove)