Marketing

This list contains 785 titles

Constitution of India, professional ethics and human rights

by Singla, Shubham | Pritchard, Michael S | Rabins, Michael J | Thimmesha, L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 342.54 SIN.
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
Consumer behavior

by Blackwell, Roger D | Engel, James F | Miniard, Paul W | Rahman, Zillur.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 12th Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Not available: Indian Institute of Management LRC: Checked out (1).
Consumer behavior

by Schiffman, Leon G | Kumar, S. Ramesh | Wisenblit, Joseph.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SCH.
Consumer behavior

by Kardes, Frank R | Cronley, Maria L | Cline, Thomas W.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KAR.
Consumer behavior, concepts and applications

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU.
Consumer behavior: a digital native

by Jain, Varsha | Schultz, Duane | Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
Consumer behavior: a managerial perspective

by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2015Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHA.
Consumer behavior: a South Asian perspective

by Babin, Barry J | Harris, Eric G | Mohan, Ashutosh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.
Consumer Behavior: building marketing strategy

by Hawkins, Del I | Motherbaugh, David L | Mookerjee, Amit.

Edition: 12thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAW.
Consumer behavior: buying, having and being

by Solomon, Michael R.

Edition: 11thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.8342 SOL, ...
Consumer behaviour in hospitality and tourism

by Dixit, Saurabh Kumar | Lee, Kuan- Huei | Loo, Poh Theng.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 DIX.
Consumer behaviour: the Indian context (concepts and cases)

by Kumar, S. Ramesh.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 KUM.
Consumer culture theory 

by Arnould, Eric J | Thompson, Craig J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.3 ARN.
Consumer expectations: micro foundations and macro impact

by Curtin, Richard Thomas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Cambridge University Press 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CUR.
Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

by Graves, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GRA.
Consumption behaviour and social responsibility

by Gupta, Karnika | Singh, Narendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.834 GUP.
Contagious: how to build word of mouth in the digital age

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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