Contagious: how to build word of mouth in the digital age
Material type: TextPublication details: London Simon & Schuster 2014 Description: 244 pISBN: 9781471111709Subject(s): Viral marketing | New products | Consumer behaviorDDC classification: 659.133 Summary: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | Indian Institute of Management LRC General Stacks | Marketing | 659.133 BER (Browse shelf(Opens below)) | 1 | Available | 000475 |
Browsing Indian Institute of Management LRC shelves, Shelving location: General Stacks, Collection: Marketing Close shelf browser (Hides shelf browser)
659.1019 WHI Cashvertising: | 659.10973 AUL Frenemies: | 659.132 SUL Hey whipple, squeeze this: the classic guide to creating great ads | 659.133 BER Contagious: how to build word of mouth in the digital age | 659.133 BER Contagious: how to build word of mouth in the digital age | 659.144 AGI Faster, smarter, louder: master attention in a noisy digital market | 659.144 DEI Digital marketing for dummies |
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
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