Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales

By: Lawes, Rachel Material type: Text

TextPublication details: London Kogan Page Ltd. 2022 Description: xxii, 271 pISBN: 9781398603820Subject(s): Retail trade | Semiotics | Semiotics in advertisingDDC classification: 658.9 Summary: Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.

List(s) this item appears in: Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.9 LAW (Browse shelf(Opens below))	1	Available		004792

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Previous	658.872 TUT Social media marketing	658.872 VIB Digital marketing essentials you always wanted to know	658.872 VIS Digital marketing fundamentals:	658.9 LAW Using semiotics in retail: leverage consumer insight to engage shoppers and boost sales	659.001 KUM Made in future: a story of marketing, media, and content for our times	659.1 BAT Advertising management	659.1 BEL Advertising and promotion: an integrated marketing communication perspective	Next

Table of contents
Section - PART ONE: Case studies - semiotics in real-world retail;
Chapter - 01: Semiotics will change your career in retail or retail marketing;Chapter - 02: How Unilever uses semiotics;
Section - PART TWO: The present day;
Chapter - 03: Desire;Chapter - 04: ‘Premium, natural, sensational!’ How to create meaning;Chapter - 05: Shopper needs and behaviour;Chapter - 06: Shopping and identity;
Section - PART THREE: The future;
Chapter - 07: The future of business;Chapter - 08: The future of consumers;Chapter - 09: The future of retail;Chapter - 10: The future of everything;
Section - PART FOUR: You can do semiotics - tools for retailers;
Chapter - 11: Fast answers to everyday questions;Chapter - 12: Tools for thinking - how to generate ideas using semiotics;

Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.

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