AI strategy for sales and marketing: connecting marketing, sales and customer experience

By:

King, Katie

Publication details: Kogan Page Ltd. London 2022Description: xi, 274 pISBN:

9781398602007

Subject(s):

DDC classification:

658.80028563 KIN

Summary: AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

List(s) this item appears in: IT & Decision Sciences

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.80028563 KIN (Browse shelf(Opens below))	1	Available		004791

Table of contents
Chapter - 01: AI and the future of work and society;Chapter - 02: Strategic AI tools for marketing, sales and CX;Chapter - 03: How AI is reshaping the world of retail and hospitality;Chapter - 04: Driving change in the automotive and manufacturing sectors;Chapter - 05: Optimizing AI data insights in finance, law and insurance;Chapter - 06: Revolutionizing customer support in the telecoms sector;Chapter - 07: New economic model for the robot revolution;Chapter - 08: A framework for AI success;Chapter - 09: Flourish or self-destruct?;

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

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