Facebook marketing: leveraging facebook features for your marketing campaigns
Material type:
TextPublication details: Noida Pearson India Education Services Pvt. Ltd. 2014 Edition: 3rdDescription: x, 222 pISBN: 9789332539273Subject(s): Facebook (Electronic resource) | Internet advertising | Internet marketing | Online social networks | Social aspectsDDC classification: 658.872 Summary: Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.872 CAR (Browse shelf(Opens below)) | 1 | Available | 003553 |
Table of Content
I Getting Started
1 Getting Around Facebook: The Basics
2 Addressing Privacy Concerns
3 Establishing a Corporate Presence
II Intermediate Marketing Skills
4 Facebook Advertising: How and Why You Should Be Using It
5 Facebook Page Analytics: Tracking Your Success
6 Using Facebook to Develop Communities
III Getting the Most Out of Advanced Facebook Features
7 The Power of Local: Facebook Places and Deals
8 Socialize Your Website with Facebook Connect and Social Plug-ins
9 Facebook Credits: Social Currency and Your Business
IV Role Models and Predictions
10 Best in Class Facebook Pages
11 What's Next for Facebook
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
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