Re-platforming the airline business: to meet travelers' total mobility needs
Material type:
TextPublication details: New York Routledge 2019 Description: lii, 221 pISBN: 9781138368675Subject(s): Relationship marketing | Airlines--Management | Customer relationsDDC classification: 387.7068 Summary: Book Description
Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business.
In his previous books, Nawal Taneja has deliberated on these forces and how the airline industry is poised for disruptive change that could come from within or outside of the industry. He also discussed the point that the airline planning systems and process in use are neither contemporary nor sufficiently integrated to meet the changing needs of customers who now are looking for outcomes, not products. In Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs, Taneja not only reiterates the need for transformation of the airline business but provides a map of the transformational process.
This book proposes that different sectors of the aviation industry, particularly airlines and airports, should consider using not just a wide array of technologies (Artificial Intelligence, biometrics, blockchain, and the Internet of Things), but also specifically-designed customer-centric platforms to make informed decisions and to develop and implement transformative strategies to meet travelers’ total mobility needs. These technologies and platforms can enable airlines and airports to achieve scale and scope as well as agility and flexibility (through strategic partnerships) to offer intelligently aggregated travel-related services right now. Subsequently, they will enable various members in the travel chain to provide solutions to travelers’ global mobility requirements, effectively and with better experiences.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Operations Management & Quantitative Techniques | 387.7068 TAN (Browse shelf(Opens below)) | 1 | Available | 001398 |
Table of Contents
Forewords
Dick Benschop, Chief Executive Officer, Royal Schiphol Group
Zhihang Chi, Vice President & General Manager, North America, Air China
Kim Day, Chief Executive Officer, Denver International Airport
Gaëtan Gagné, President and Chief Executive Officer, Québec City Jean Lesage International Airport
Jeffrey Goh, Chief Executive Officer, Star Alliances
Taimur Khan, General Manager, Vice President—Travel, Transportation, and Hospitality
Ed Sims, President and Chief Executive Officer, WestJet Airlines
Xiao Yinhong, Chief Executive Officer, TravelSky Technology Limited
Introduction
Book Theme
The Case for Revolutionary Change
Five Forces Management Must Face
Emergence of Platform Solutions
Opportunities for Airline management
Chapter Outline
Book Audience
Notes
Managing the Intersection and Convergence of Disruptive Forces
Market Dynamics
Customers
Technologies
Mobile
Biometrics
Blockchain
Artificial Intelligence, Augmented and Virtual Reality
Internet of Things
New Forms of Transportation
Complexities
Regulators
Technology-Enabled Transformational Strategies
Notes
Transforming and Bonding Airline Marketing and Operations
Making Marketing Mainstream
Looking back Ten Year
Now
Looking Forward Ten Years
Focus on Retailing
Leading Operations into the Digital Age
Bonding Commercial and Operational Planning
Prioritizing Employee Experience in the Digital Age
Notes
Designing Intelligent Engagement Platforms
Re-Platforming the Airline Business
New-Generation Intelligent Engagement Platforms
An Intelligent Engagement Platform Framework
Building Blocks
Rethinking Design Thinking
Related to the Platform
Related to Internal Airline Products and Services
Operational Considerations
Notes
Airports Creating Contemporary Value Propositions
Major Challenges Facing Airport
Demand-Capacity Gap
Structural Changes within the Airline Business
Customer Experience
Environment
Business Model Transformation
Scenarios
Secondary Airports
Intermodal Transportation Hubs
Notes
A Platform Scenario: Dynamically-Integrated Scenario
Developments of Challenges and Opportunities
The Challenge
The Opportunity
Personalization
Content
Experience
Support
Notes
Staying Ahead of the Transformation Wave
Thought Leadership Pieces
Value-Added Service/Solutions Partners for Airlines, Ben Boehm, Executive Vice President, Wencor Group
Transforming of the Airline Business Model through Retailing and Data
Kieron Branagan, Chief Executive Officer, OpenJaw Technologies
Parallels Seen from the Insurance Industry
Ian Czaja, Vice President, Office of Corporate Strategy, Nationwide Insurance
A New Revolution in the Air Travel Industry, Chuck Evans, Vice President, Marketing, Communications, Business Development, Terrafugia, Inc.
Hyper-Personalization Is The New Oil, Antonio Figueiredo, Senior Director, Industry Solution at Salesforce
What is Blockchain, Maksim Izmaylov, Chief Executive Officer, Winding Tree
The Air Cargo Business Models or Regaining Customer Relationship Dietmar Kirchner, Senior Policy Advisor, Frankfurt, Germany
Re-Thinking the Airline Platform, Soumit Nandi, Managing Director—Customer Technology Platforms, United Airlines
Flight Plan to Next generation Reliability: Tomorrow’s destination. Today, Bryan Terry, Managing Director and Global Aviation leader, Deloitte
Future of Secondary Market Airports, Bernard Thiboutot, Vice President Marketing and Development, Québec City Jean Lesage International Airport
Book Description
Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business.
In his previous books, Nawal Taneja has deliberated on these forces and how the airline industry is poised for disruptive change that could come from within or outside of the industry. He also discussed the point that the airline planning systems and process in use are neither contemporary nor sufficiently integrated to meet the changing needs of customers who now are looking for outcomes, not products. In Re-platforming the Airline Business: To Meet Travelers' Total Mobility Needs, Taneja not only reiterates the need for transformation of the airline business but provides a map of the transformational process.
This book proposes that different sectors of the aviation industry, particularly airlines and airports, should consider using not just a wide array of technologies (Artificial Intelligence, biometrics, blockchain, and the Internet of Things), but also specifically-designed customer-centric platforms to make informed decisions and to develop and implement transformative strategies to meet travelers’ total mobility needs. These technologies and platforms can enable airlines and airports to achieve scale and scope as well as agility and flexibility (through strategic partnerships) to offer intelligently aggregated travel-related services right now. Subsequently, they will enable various members in the travel chain to provide solutions to travelers’ global mobility requirements, effectively and with better experiences.
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