Results of search for 'ccl=copydate:"2018"' › Learning Resource Centre (LRC) catalog

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	1.	Strategic market management: global perspectives by Aaker, David A \| Mcloughlin, Damien. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 AAK, ... Not available: Indian Institute of Management LRC: Checked out (1). Lists: IT, Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Retailing management by Levy, Michael \| Weitz, Barton \| Pandit, Ajay. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 LEV. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	3.	Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane \| Parameswaran, Ambi M. G \| Jacob, Isaac. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	4.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Edition: 10thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	5.	Services marketing: people, technology and strategy by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 8thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ... Lists: Marketing. Place hold Add to cart (remove)
	6.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing. Place hold Add to cart (remove)
	7.	Consumer behavior by Blackwell, Roger D \| Engel, James F \| Miniard, Paul W \| Rahman, Zillur. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	8.	Services marketing: integrating customer focus across the firm by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Consumer behavior, concepts and applications by Loudon, David L \| Bitta, Albert J. Della. Edition: 4thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LOU. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Customer relationship management: emerging concepts, tools and applications by Sheth, Jagdish N. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Digital marketing: a practical approach by Charlesworth, Alan. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	12.	Essentials of marketing management by Lancaster, Geoffrey \| Massingham, Lester \| Ashford, Ruth. Edition: 2ndMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New York CRC Press 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAN. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	13.	Marketing management: Indian cases by Gupta, Prachi \| Aggarwal, Ashita \| Majra, Hufrish \| Jacob, Isaac \| Venkatesh, Shanthi. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 GUP, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	14.	Services marketing: people, technology and strategy by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 7thMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	15.	Sales and distribution management: a practice based approach by Singh, Ramendra. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Vikas Publishing House 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.81 SIN, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	16.	Business-to-business marketing: relationship, networks and strategies by Ellis, Nick \| Sarkar, Soumya. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.804 ELL, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	17.	Applied regression analysis for business: tools, traps and applications by Welc, Jacek \| Esquerdo, Pedro J. Rodriguez. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 519.536 WEL. Lists: Marketing. Place hold Add to cart (remove)
	18.	Seven deadly sins in consumption by Syrjala, Henna \| Leskinen, Hanna Liepamaa. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Limited 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.47 SYR. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	19.	Essentials of services marketing by Wirtz, Jochen \| Lovelock, Christopher \| Chatterjee, Jayanta. Edition: 3rdMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	20.	The choice factory: 25 behavioural biases that influence what we buy by Shotton, Richard. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Harriman House Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 SHO. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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