Power of customer experience: how to use customer-centricity to drive sales and profitability
Material type:
TextPublication details: London Kogan Page Ltd. 2021 Description: xiii, 248 pISBN: 9781789667875Subject(s): Marketing | Brand name products | Customer relations | Customer servicesDDC classification: 658.812 Summary: About the book
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition.
In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization.
In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Indian Institute of Management LRC General Stacks | Marketing | 658.812 NEW (Browse shelf(Opens below)) | 1 | Available | 003688 |
Table of content
Section - 00: IntroductionSection - 01: The fundamental building blocks for sustainable commercial success;Section - 02: Buy less, eat better, experience more;Section - 03: The fallen - The brands that have sadly bitten the dust and why;Section - 04: The resurrected;Section - 05: Brands that have stood the test of time and why;Section - 06: Customer-centricity – it all adds up;Section - 07: Employee-first - The first building block in driving customer-centric transformation;Section - 08: Purpose before profit - The shift from value to values;Section - 09: Diversity and inclusion - On the outside and the inside;Section - 10: Commercially successful disruptive business models in consumer sectors;Section - 11: If you were starting a retail business today, what would it look like?;Section - 12: To infinity and beyond - What makes a successful bank, airline and car dealer in the 2020s?;Section - 13: We all gravitate towards social people - The same can be said of brands;Section - 14: Generation Z will show us the way;Section - 15: The road map to customer-centricity;Section - 16: Index
About the book
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition.
In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization.
In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
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