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Harsh realities: the making of Marico by Mariwala, Harsh | Charan, Ram. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR.
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Marketing by Grewal, Dhruv | Levy, Michael. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE.
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Tata stories: 40 timeless tales to inspire you by Bhat, Harish. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BHA.
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International business: competing in the global marketplace by Hill, Charles W. L | Hult, G. Tomas M. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Insight retailing in the 21st century by Cheema, H. S | Jadhav, Kashinath. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 CHE.
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International business by Geringer, J. Michael | McNett, Jeanne M | Minor, Michael S | Ball, Donald A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.049 GER.
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Kaleidoscopic perspectives of research in the globalized era by Cheema, H. S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2011Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800954 CHE.
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International marketing by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 18thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CAT.
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Marketing models by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8 LIL, ...
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Storm the norm: untold stories of 20 brands that did it best by Motwani, Anisha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Rupa Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOT.
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Franchise management for dummies by Seid, Michael H | Mazero, Joyce. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken John Wiley & Sons, Inc. 2017Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8708 SEI.
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Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.
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Brand management: the Indian context by Moorthi, Y. L. R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...
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Advertising management by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.
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Global marketing: a decision oriented approach by Hollensen, Svend | Banerjee, Madhumita. Edition: 4thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Global Marketing by Keegan, Warren J | Dutta, Gautam. Edition: 8thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Rural marketing by Kashyap, Pradeep. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KAS.
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The future of branding by Srivastava, Rajendra K | Thomas, Gregory Metz. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SRI.
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Internet marketing: strategy, implementation and practice by Chaffey, Dave | Ellis-Chadwick, Fiona | Mayer, Richard | Johnston, Kevin. Edition: 3rdMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Social media and mobile marketing by Bhatia, Puneet Singh | Social media. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.
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