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Social media marketing for dummies by Singh, Shiv | Diamond, Stephanie. Edition: 4thMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SIN.
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Advertising and integrated brand promotion by O'Guinn, Thomas Clayton | Semenik, Richard J | Allen, Chris T | Scheinbaum, Angeline Close. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.
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Consumer behavior: a South Asian perspective by Babin, Barry J | Harris, Eric G | Mohan, Ashutosh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BAB.
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Gurus on marketing by Kermally, Sultan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KER.
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Intelligent marketing: employing new-age technologies by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM.
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International business by Aswathappa, K. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Marketing research: an introductory approach by Kidwai, Sabihuddin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 KID.
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Mysteries in management by Mathur, Ajeet N. Series: IIM Ahmedabad BooksMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAT.
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Digital marketing by Gupta, Seema. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GUP.
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Retail marketing in the modern age by Chaudhary, Prashant. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA.
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Essentials of management: an international, innovation, and leadership perspective by Koontz, Harold | Weihrich, Heinz | Cannice, Mark V. Edition: 11thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw-Hill Education 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 KOO.
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From pony to unicorn: scaling a start up sustainably by Aggarwal, Sanjeev | Hari, T. N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2020Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.04 AGG.
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Guinness: the colorful story of a black and white brand by Griffiths, Mark. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GRI.
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Great Brand Stories: Scotch Whisky - the story of Scotland's greatest export by Delves, Stuart. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2009Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 641.252 DEL.
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Gurus on e-business: a guide to the world's thought-leaders in e-business by Middleton, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2010Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142 MID.
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Harsh realities: the making of Marico by Mariwala, Harsh | Charan, Ram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR.
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Marketing by Grewal, Dhruv | Levy, Michael. Edition: 7thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE.
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Tata stories: 40 timeless tales to inspire you by Bhat, Harish. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BHA.
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International business: competing in the global marketplace by Hill, Charles W. L | Hult, G. Tomas M. Edition: 12thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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Insight retailing in the 21st century by Cheema, H. S | Jadhav, Kashinath. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2012Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 CHE.
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