Contents of Marketing › Learning Resource Centre (LRC) catalog

Strategic brand management for B2B markets: a road map for organizational transformation by

Sarin, Sharad

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR.

Lists:

HR & OB,
Marketing.

Brand management: the Indian context by

Moorthi, Y. L. R

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ...

Lists:

Advertising management by

Edition: 5th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT.

Lists:

International marketing by

Czinkota, Michael R

Edition: 10th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CZI.

Lists:

Fundamentals of digital marketing by

Bhatia, Puneet Singh

Edition: 2nd

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.

Lists:

Marketing.

MKTG: a South Asian perspective by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM.

Lists:

Disrupt and conquer: how TTK prestige became a billion-dollar company by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Haryana Penguin Random House India Pvt. Ltd. 2018

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4764330954 JAG.

Lists:

Social media marketing: strategies for engaging in Facebook, Twitter and other social media by

Evans, Liana 'Li'

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA.

Lists:

Harsh realities: the making of Marico by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR.

Lists:

Marketing by

Edition: 7th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE.

Lists:

Marketing.

Tata stories: 40 timeless tales to inspire you by

Bhat, Harish

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BHA.

Lists:

Marketing.

International business: competing in the global marketplace by

Edition: 12th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022

Availability: Not available: Indian Institute of Management LRC: Checked out (1).

Lists:

HR & OB,
Marketing.

No cover image available

Insight retailing in the 21st century by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2012

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 CHE.

Lists:

International business by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.049 GER.

Lists:

Social media and mobile marketing by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2019

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA.

Lists:

HR & OB,
Marketing.

Sales management: concepts and cases by

Edition: 10th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Wiley India Pvt. Ltd. 2015

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 CRO.

Lists:

HR & OB,
Marketing.

Management: a global, innovative, and entrepreneurial perspective by

Edition: 15th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 WEI.

Lists:

Marketing.

Merchants of a moving markets: railway hawkers and their business processes by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Mittal Publications 2021

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAZ.

Lists:

Fiction,
Marketing.

Marketing management by

Saxena, Rajan

Edition: 6th

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAX.

Lists:

HR & OB,
Marketing.

America: the mother of all brands by

Series: Great brand stories

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Viva Books Private Ltd. 2009

Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH.

Lists:

	Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAR. Lists: HR & OB, Marketing. Add to cart (remove)
	Brand management: the Indian context by Moorthi, Y. L. R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.8270954 MOO, ... Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Advertising management by Batra, Rajeev Myers, John G Aaker, David A Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 BAT. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	International marketing by Czinkota, Michael R Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 CZI. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Fundamentals of digital marketing by Bhatia, Puneet Singh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA. Lists: Marketing. Add to cart (remove)
	MKTG: a South Asian perspective by Lamb,Charles Hair, Joseph F Sharma, Dheeraj McDaniel, Carl Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LAM. Lists: Finance & Accounting, Marketing. Add to cart (remove)
	Disrupt and conquer: how TTK prestige became a billion-dollar company by Jagannathan, T. T Mendonca, Sandhya Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.4764330954 JAG. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Social media marketing: strategies for engaging in Facebook, Twitter and other social media by Evans, Liana 'Li' Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Harsh realities: the making of Marico by Mariwala, Harsh Charan, Ram Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 MAR. Lists: Marketing, Public Policy & General Management. Add to cart (remove)
	Marketing by Grewal, Dhruv Levy, Michael Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRE. Lists: Marketing. Add to cart (remove)
	Tata stories: 40 timeless tales to inspire you by Bhat, Harish Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.09 BHA. Lists: Marketing. Add to cart (remove)
	International business: competing in the global marketplace by Hill, Charles W. L Hult, G. Tomas M Edition: 12th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: HR & OB, Marketing. Add to cart (remove)
	No cover image available Insight retailing in the 21st century by Cheema, H. S Jadhav, Kashinath Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Himalaya Publishing House Pvt. Ltd. 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 CHE. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	International business by Geringer, J. Michael McNett, Jeanne M Minor, Michael S Ball, Donald A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.049 GER. Lists: IT & Decision Sciences, Marketing. Add to cart (remove)
	Social media and mobile marketing by Bhatia, Puneet Singh Social media Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BHA. Lists: HR & OB, Marketing. Add to cart (remove)
	Sales management: concepts and cases by Cron, William L Decarlo, Thomas E Edition: 10th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 CRO. Lists: HR & OB, Marketing. Add to cart (remove)
	Management: a global, innovative, and entrepreneurial perspective by Weihrich, Heinz Cannice, Mark V Koontz, Harold Edition: 15th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 WEI. Lists: Marketing. Add to cart (remove)
	Merchants of a moving markets: railway hawkers and their business processes by Mazumdar, Nilanjan Ghosh, Debomalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Mittal Publications 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAZ. Lists: Fiction, Marketing. Add to cart (remove)
	Marketing management by Saxena, Rajan Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAX. Lists: HR & OB, Marketing. Add to cart (remove)
	America: the mother of all brands by Anholt, Simon Hildreth, Jeremy Series: Great brand stories Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH. Lists: Marketing, Public Policy & General Management. Add to cart (remove)